Trenker markets a wide variety of products and hence sales staff need a large portfolio of sales collateral. Trenker needed a stable and easy to use mobile sales app to enable the sales team to access the right information during the sales conversation.
Trenker prefers to manage applications autonomously by internal resources, without having to rely on third parties. Therefore, hassle-free update of sales content by the marketing team was a key requirement.
Trenker cut short the pilot period as the benefits of the d!nk application were clear after a few days of use. Sales representatives were excited about the ease-of-use, and during a 1-day hands-on training, the marketing team had put all the sales collateral online and moreover created multimedia visuals that were expected to take weeks.