Strategic marketing gets actionable insights in the market from bottom-up assessments by the experts (your sales reps) complementing top-down and qualitative data.
Structured feedback and an objective view on actual product use leads to opportunities for innovation and product evolution.
Objective market data allows to set targets based on actual market share and growth potential.
Market Mapping & Competition Analysis
Create and distribute smart surveys to map installed base, investment plans and product feedback.
Integrate with CRM and BI
Export gathered data to dedicated data processing systems for consolidated insights for strategic marketing and sales management.
Visualise gathered market data into actionable reports. Filter and cross data for advanced analysis.