Stryker sells solutions instead of products

Scripted presentations made with d!NK start from the full picture and engage a buyer into a conversation about needs. The conversation is guided to value and benefits from the viewpoint of the buyer sitting in front before going into products and features.

The interactive sales tool engages customers to explore the full offering.

Stryker offers a wide portfolio of endoscopy visualization products. In order to focus the sales conversation on the needs of customers and the complete solution, all components of the visualization suite are demonstrated as a visual flow. The sales tool includes a 3D demo room, offering a full view of all the components, in a set up for each surgical specialization.